Agenda
"How to Succeed in Business in the USA"
IN-PERSON CONFERENCE & SIMULTANEOUS WEBCAST
Day 1 – Wednesday, October 27, 2010: PLENARY SESSION Panel discussions that educate
and provide strategies, technical know-how, and tips in the areas of office opening,
commencement of operations, marketing, distribution, financing, business partnering,
visa options, international tax planning, and more!
7:30 am – 5:00 pm
REGISTRATION, INFORMATION & EXHIBITS
9:00 am – 9:30 am
WELCOME AND GREETINGS
10:00 am – 10:45 am
OPENING OFFICES/COMMENCING OPERATIONS IN THE USA: FIRST-HAND CASE-STUDY EXPERIENCES
FROM ROMANIAN ENTREPRENEURS
10:45 am – 11:00 am
NETWORKING BREAK
10:30 am – 11:15 am
DISTRIBUTING IN AMERICA
11:15 am – 12:00 pm
MARKETING IN AMERICA
12:00 pm – 12:45 pm
BUFFET LUNCH
12:45 pm – 1:30 pm
RAISING AMERICAN CAPITAL
1:30 pm – 2:15 pm
PARTNERING WITH U.S. COMPANIES
2:15 pm – 2:30 pm
NETWORKING BREAK
2:30 pm – 3:15 pm
FINDING PRODUCTS IN AMERICA TO IMPORT AND DISTRIBUTE IN ROMANIA
3:15 pm – 4:00 pm
ALL YOU NEED IS A VISA AND A DREAM: U.S. VISA OPTIONS AND STRATEGY
4:00 pm – 4:15 pm
NETWORKING BREAK
4:15 pm – 5:00 pm
INTERNATIONAL TAX PLANNING AND MINIMIZING STRATEGIES
5:00 pm
PLENARY SESSION CONCLUDES (BOOT CAMP FOLLOWS TOMORROW)
Day 2 – Thursday, October 28, 2010: BOOT CAMP Using the IT industry as a model,
learn to build your skills and acquire specific direction on how to develop a successful
US presence through the use of application activities, case studies and real-life
scenarios.
7:30 am – 5:00 pm
REGISTRATION, INFORMATION & EXHIBITS
9:00 am – 9:30 am
WELCOME AND GREETINGS
9:30 am – 10:15 am
DOING BUSINESS IN THE USA
This session will provide insight into successfully conducting business in the US,
from the legal and political framework to cultural issues.
10:15 am – 11:00 am
ENTREPRENEURS’ GUIDE TO SELLING & MARKETING IN THE USA
Learn and practice valuable sales and marketing techniques and how to avoid the
pitfalls of wasted time, money, and energy. Build a sound foundation for business
development with best practices for sales vs. marketing, brand development, competitive
positioning, market research, and more using a mix of traditional and new media
marketing techniques.
11:00 am – 11:15 am
NETWORKING BREAK
11:15 am – 12:00 am
CORNERSTONES OF STARTING A COMPANY - ADVICE FROM ROMANIAN ENTREPRENEURS IN THE US
Discover the 3 cornerstones of the startup success – Being Opportunistic with Your
Idea, Building a Strong Team, and Raising Capital – from Romanian entrepreneurs
who have successfully launched a business in the United States.
11:15 am – 12:00 pm
PREPARING THE RIGHT TOOLS FOR YOUR CAPITAL RAISE
This session will outline the fundamentals of how to raise early stage capital from
angel groups, venture capital firms, and strategic investors. You will learn how
to create a successful and effective business plan and executive summary, how to
create an investor presentation slide show that will win strong interest and how
to pitch your company to prospective investors.
12:00 pm – 12:45 pm
BUFFET LUNCH
12:45 pm – 1:30 pm
TO WIN IN THE US, YOU NEED TO THINK STRATEGICALLY
A common misperception is that strategic planning is an activity reserved only for
large, well-established companies. Now, more than ever, it’s critical for US entrepreneurs
to start thinking strategically at the earliest stages of planning their business.
Discover what it takes to implement a successful strategy for your US business.
1:30 pm – 2:15 pm
NETWORKING ROI: HOW TO WORK THE ROOM
The old adage “it’s not what you know - but who you know” has never been more relevant
in today’s business and economic environment. Tune into the multiple meet-ups, associations,
chamber events, alumni organizations, etc., and you will find that you can attend
a networking event every day of the week, in person as well as virtually. Learn
how to create a powerful introductory pitch to ensure you are ready to work the
room, identify leads, and develop long-term relationships and referral sources that
get business coming your way.
2:15 pm – 2:30 pm
NETWORKING BREAK
2:30 pm – 3:15 pm
GETTING INTO AMERICA: SIGNIFICANTLY IMPROVING THE ODDS
Review all the major types of visas available, with invaluable insights into why
visas are denied and how to conduct yourself at the U.S. Embassy and port-of-entry.
Hone in on the right visa for your situation and learn the steps needed to obtain
it.
3:15 pm – 4:00 pm
PRIMER ON U.S. TAXATION OF NON-RESIDENTS AND FOREIGN CORPORATIONS
Learn US tax treatment of non-resident aliens and foreign corporations, how to choose
the proper vehicle for U.S. inbound investment, and US tax treaty benefits and limitations.
4:00 pm – 4:15 pm
NETWORKING BREAK
4:15 pm – 5:00 pm
U.S. GOVERNMENT OPEN FORUM
Round-table discussion with commercial and economic officers from the US Embassy
about how the Federal government can assist you in establishing a US business.
5:00 pm
CONFERENCE CONCLUDES
5:00 pm – 7:30 pm
CLOSING DINNER RECEPTION
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